This is something I’m really proud of. I led the sixth annual edition of the RFP industry’s largest Trends & Benchmarks Report—Loopio’s flagship content initiative. From strategy to execution, I oversaw every stage of the 2025 edition, including agency collaboration, survey design and promotion, report development, and the go-to-market launch.

The result was our strongest performance yet: a 25% increase in report downloads, an 80% jump in webinar signups, and a 230% boost in landing page sessions year over year. The project not only expanded our reach but also reinforced Loopio’s position as a leading voice in the RFP software space.

In recognition of my work on this report, I won Loopio’s Value Award for Grit.

I led the creation of Loopio’s first-ever standalone deep dive into the state of response management careers. From drafting the report to managing agency partners and overseeing the launch campaign, I guided the project from concept to release.

The result was a distinctive, data-driven piece of content that strengthened Loopio’s position as the go-to authority on response management. The report not only expanded our thought leadership but also gave our audience a deeper, more human look at their profession.

I partnered with product marketing to create a strategic feature showcasing how AI is reshaping response management—and how Loopio is leading that evolution. The piece connected product innovation with industry insight, positioning Loopio as a company with robust, forward-thinking AI capabilities.

I partnered closely with product and product marketing to create content for Shopify Editions—a twice-yearly launch event showcasing the company’s latest innovations. I helped translate complex product updates into clear, engaging stories that connected the platform’s evolution to what mattered most for Shopify developers.

I helped build the promotion for Shopify’s developer-focused podcast by turning its best insights into multi-channel stories. I repurposed episodes into engaging formats that amplified reach, showcased the voices of SaaS founders, and deepened Shopify’s connection with its developer community.

I wrote and led the development of this highly collaborative and strategic guide. The goal was to create a resource that not only educated developers, but also drove sustained organic traffic to our blog. The guide became a foundational asset, directly contributing to a years-long boost in organic search traffic and serving as a go-to reference for developers.