Hi, I’m Amelia. I’m a writer and content strategist based in Eastern Ontario.

As a little kid, I spent a lot of my time alone in the woods, looking for fairies—and that kinda explains what I’m all about as an adult, too. I spend an unreasonable amount of time wandering around the woods, thinking about the seasons, and scribbling down my thoughts in one of my many journals.

Every so often, some of those thoughts make their way into my newsletter: a cozy lil letter about creativity and building a life that feels like your own.

How I got here

For a long time, most of my creative energy went into my career.

I spent more than a decade working in content and brand marketing for tech, helping organizations figure out what they wanted to say and how to say it. I built content strategies, shaped messaging and narratives, led editorial programs, produced big flagship pieces of content, and generally made a career out of being extremely interested in words and ideas.

Then, in my early thirties, I was diagnosed with cancer.

Cancer forced me to slow down and reassess what was important in my life. And when I started to pay closer attention to what I wanted my days to look like, I knew I wanted more: more writing, more time outside, more creativity, and more ownership over my time.

Eventually, these realizations meant leaving the traditional career path behind.

I still really like work, though

These days, I work independently with organizations that have something meaningful to say and need help figuring out how to say it.

My professional work sits mostly at the intersection of content strategy, narrative, and messaging. I’m especially interested in digging into how a company thinks about itself: finding the interesting story, figuring out what resonates with the audience, and building meaningful content around it.

Sometimes I also work with small businesses closer to home, helping them bring what makes them special to life through words, strategy, and social content.

The rest of the time

I’m usually somewhere between home and the woods.

I like old houses and old objects, overgrown gardens, notebooks, ghost stories, landscape photography, very large sweaters, earl grey tea, and being as cozy as possible at all times.

I’m interested in the way a landscape shifts throughout the year, the rituals we all build up around our days, and all the small moments that make up a life.

That’s mostly what I’ve been writing about lately—and if that sounds like your kind of thing, you can read about it in my newsletter.