• $2.1 million pipeline influenced
• +25% report downloads
• +230% landing page sessions

I produced the sixth annual edition of Loopio’s Trends & Benchmarks Report: the largest research report in the industry and the most important marketing initiative at Loopio.

I defined the story the report would tell, led the editorial production and all marketing assets associated with it, and owned the entire go-to-market launch from landing page to webinar to social.

It influenced $2.1M in pipeline, and drove a 25% increase in downloads, 80% jump in webinar signups, and 230% lift in sessions over the previous year. It was the strongest performance in six years.

Loopio recognised my leadership by awarding me their Value Award.

• First-ever standalone careers report
• Deepened brand affinity
• Established new content pillar

I led Loopio’s first-ever standalone report on the state of response management careers: a data-driven look at salaries, roles, and career paths. It was a greenfield project with no internal template to follow, so I developed the concept, led production, edited the report, and owned the launch campaign from start to finish.

For a first edition with no benchmark, it beat pipeline expectations and established a new content pillar Loopio could build on year over year.

CEO Keynote, Loopio

I was brought in to shape and write the CEO keynote for Loopio’s annual customer conference, working directly with executive leadership to develop the narrative from the ground up. The goal was to articulate Loopio’s vision for the future of response management, establish a clear and credible point of view on AI, and do it in a way that felt authentic to a room full of customers who knew the product intimately.

I worked closely with product, brand, and marketing to understand the nuances and find the through-line that told a single story. It landed: customers reported that the keynote spoke to exactly what they were dealing with, inspired them, and armed them with actionable insights they could take back to their own teams. It was a win to have an audience that felt seen, not sold to.

Developer Highlights, Shopify

I wrote a developer-focused guide on Shopify’s recent platform updates. Partnering closely with product and product marketing, I translated complex information into clear, engaging stories for the audience.

App Marketing Guide, Shopify

I wrote a highly strategic, SEO-driven guide for Shopify App Developers. It became a foundational asset that drove sustained organic search traffic to the Shopify Partner Blog for years.